Thursday, 21 April 2011

Taobao: not satisfied with biggest C2C or B2C

Taobao has become the biggest retailer in China, beat all traditional offline giants such as Walmart, Carrierfour, HuaLian. This was achieve in less than 5 years.

However Jack Ma is not content. Besides Tmall.com (Business to Consumers service), he had launched afffliate system (Taoke), advertising chain (Ali Mama) and community (TaoJianghu), besides all these, now Taobao begins to provide content and application service (See picture below)

7,523,218 people has used Taobao's healthier life assitant, as an example.

Will Taobao ourrank QQ or Tianya to become the Number 1 communication service provider in China? My answer is yes, if Taobao wants.

Monday, 18 April 2011

Facebook, why you are joking on Beijing?

Anyone who want to grab good unique custom URLs such as http://facebook.com/beijing will be disappointed.

Although when you type the URL in your browser, it seems is available by showing a message "

The page you requested was not found.

".

If you try to register this username, you will be prompted "this username is not available"

I did a bit research, it seems that Facebook reserves names of countries and their capital when the population or area is above a certain threshold:

For example: Lesotho, Eritrea

They have been reserved, by Facebook.

People who want to own a URL of a capital city, be quick! One is available for some reason: Maseru (It is a city with over 200,000 people, capital of Lesotho.)

Go to http://facebook.com/username to grab it now! When it's gone, it's gone. If you are creating a fan page for this name, you will need 25 Likes before your page is eligible for a unique name. You can get 100 likes here

It is interesting to see that Twitter allowed people to sell accounts such as @Isarel for 6 figure sum, while Facebook retains these geographical names and potentially will give the right to use them to the owner for free?

Friday, 15 April 2011

how to market your business to Asia Pacific customers on Facebook and get more sales

While I was reading a book on Amazon, I realised it didn't cover a big part of the market: that is India, China, Japan and other Asian countries which count for 50% of Facebook population, and there will be more.

I will write a series of blog to discuss how facebook marketers can use the same principle and different cultural and demographic elements to boost their sales and impact and gain income from developing countries

>

How To Market Your Business on Facebook and Get More Sales, New Customers and Brand Awareness

Wednesday, 6 April 2011

Social book marking

Today I met a guy who provides SEO service, and I asked him if he serves pages in non-English.

His answer is Yes. But only for social bookmarking. The understanding is to add bookmarks on site such as digg.com